Edthena

Edthena is an education technology company founded in 2011, based in St. Louis, Missouri, USA.

The company is a private, independent education software provider focused on teacher professional learning. Edthena operates as a small to mid-sized company with a focused team supporting schools worldwide.

Their primary business is video-based teacher coaching and professional development software. Education is the sole focus of the company, with no other industry verticals served.

Edthena offers two main platforms for educators. The core product is a video coaching platform where teachers upload classroom recordings for feedback.

The platform supports collaborative observation, mentoring, and instructional coaching workflows. Their newer product, AI Coach by Edthena, provides personalized professional learning powered by artificial intelligence.

The system helps teachers reflect on practice through guided coaching conversations. Schools use these tools for induction programs, mentoring, and ongoing professional growth.

Schools and Education Markets

Edthena has worked with schools and educator preparation programs since 2011. They primarily serve K-12 (Primary and Secondary schools in the UK) and Higher Education (Universities).

The platform is widely used by school districts, charter networks, and university teacher preparation programs. Their customer base is primarily based in the United States, with some international reach.

Notable users include large US school districts, state education agencies, and university teacher training programs. The platform supports both public state schools and independent or charter school networks.

Edthena has been used by thousands of educators across hundreds of organizations. Their focus is professional learning rather than student-facing classroom technology.

Data Protection and Security

Edthena is designed to comply with US student data privacy laws including FERPA and COPPA. The company signed the Student Privacy Pledge to demonstrate its commitment to data protection.

GDPR principles apply where the platform is used with European users. Schools remain responsible for obtaining appropriate consents for video recordings of students.

Videos and account data are stored on secure cloud infrastructure with encryption in transit and at rest. Access controls allow administrators to manage who can view sensitive classroom recordings.

The company publishes a privacy policy detailing data handling practices for educators and schools. Schools should review data residency requirements when deploying the platform internationally.